Maximum Engagement Summit: Understanding the Social Media Multiplier

What does Maximizing Engagement mean? Industry experts, David Meerman Scott, Eric Qualman, David Carter, Chris Heuer, Paul Gillin, Mike Lewis, Brian Solis and Peter Fasano gathered Sunday afternoon to share their insights and share examples of brands using the Social Media tools to engage with their customers.

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I think they could have talked for hours on this topic, so for now, get a little taste with this 58 minute clip. The internet conveniently died about 10 minutes before the end of the Summit, but we have the balance on hard tape we are currently having edited and will post once available.

A couple key takeaways:

• Paul Gillin: Early findings in a research report he is working on with Awareness finds companies are getting comfortable with the tools and expanding their reach, however, there does not seem to be a standard for determining ROI across any of them.
• Peter Fasano: Produce content authentically. Do not be who you think you need to be, be who you are.
• David Carter: Don’t try to use all the tools at once. Start slow and add to your ‘portfolio’ as you can manage. Looks bad if you have an account somewhere, but no one is there monitoring and maintaining it.
• Chris Heuer: It is not about your time commitment, but about your commitment over time.

I think my favorite moment of the day was when David Meerman Scott asked that we stop using Dell, Zappos and Comcast as the case studies de jour. We totally agree more examples need to be shared and I am glad he threw the gauntlet down so we all benefit from new stories and experiences. So here we go…throwing the baton back to this fine group of men and will ask them each to share ONE company they feel is doing a great job using the tools to engage with their customers. David, Eric, David, Chris, Paul, Mike, Brian and Peter – please provide this in the comments below. ::all eyes on you now::

Our heartfelt thanks to Christine Major and the folks at Awareness, Inc. who sponsored the summit and assisted us in bringing this great group of industry leaders to the Clubhouse. This is a meaty topic for sure and we will work on putting together the Maximum Engagement Summit, Part II (this time will be with all women just to balance it out).