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	<title>Social Media Clubhouse &#187; 2010: SxSW</title>
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	<link>http://socialmediaclubhouse.com</link>
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		<title>Cause-Driven Social Networking: OurCompassion</title>
		<link>http://socialmediaclubhouse.com/2010/04/09/cause-driven-social-networking-ourcompassion/</link>
		<comments>http://socialmediaclubhouse.com/2010/04/09/cause-driven-social-networking-ourcompassion/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 09:33:52 +0000</pubDate>
		<dc:creator>Reposted By Author</dc:creator>
				<category><![CDATA[2010: SxSW]]></category>

		<guid isPermaLink="false">http://socialmediaclubhouse.com/2010/04/09/cause-driven-social-networking-ourcompassion/</guid>
		<description><![CDATA[While at SXSW in Austin at the Social Media Clubhouse, I had the opportunity to chat with Katy Balsis, community manager for OurCompassion.org (@compassion on Twitter) - a cause-driven global social network which is powered by Awareness, Inc. (full disclosure&#8230;I work for Awareness). According to OurCompassion (OC), the community, which was launched in June 2009,  is &#8220;a [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.christinemajor.com/wp-content/uploads/2010/04/OurCompassion.jpg"><img class="alignleft size-medium wp-image-817" src="http://www.christinemajor.com/wp-content/uploads/2010/04/OurCompassion-300x200.jpg" alt="" width="310" height="232" /></a>While at <a href="http://www.sxsw.com">SXSW</a> in Austin at the <a href="http://socialmediaclubhouse.com/">Social Media Clubhouse</a>, I had the opportunity to chat with <a href="http://www.twitter.com/kbalsis">Katy Balsis</a>, community manager for <a href="http://www.ourcompassion.org">OurCompassion.org</a> (<a href="http://www.twitter.com/compassion">@compassion</a> on Twitter) - a cause-driven global social network which is powered by <a href="http://www.awarenessnetworks.com">Awareness, Inc</a>. (full disclosure&#8230;I work for Awareness).</p>
<p>According to OurCompassion (OC), the community, which was launched in June 2009,  is &#8220;a place for all of us to come together and get organized on behalf of children living in poverty.&#8221;</p>
<p>This is an amazing organization that serves more than 800,000 supporters who are sponsoring more than one million children worldwide. The OC community serves as a place for supporters to share, organize and speak up on behalf of children living in poverty.</p>
<p>During our discussion, Katie shared how the OC community was instrumental during the Haiti Earthquakes as it played an important role in facilitating communication with supporters around the world. Through this tragedy, the community went from being a new, young endeavor into a key player in the grand scheme of Compassion&#8217;s social media strategy as it became an integral part of their disaster response approach.  With the community, they were and continue to direct Compassion sponsors to the community for further support and information.</p>
<p>What they also found was that through this, the community naturally displayed new levels of “social maturity” (commonly looked for on social networking environments) as members showed deeper levels of friendship and honesty as they all worked through this tragedy together.  </p>
<p>My video interview with Katy is below. Please take a moment to hear what she has to say about OurCompassion.org and please check out their <a href="http://www.ourcompassion.org">community</a> for more information on how you can get involved.</p>
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<p>This article has been republished from the original source which can be found here <a href="http://www.christinemajor.com">Serial Networking By Christine Major @cmajor</a></p>
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		<title>Support our coverage during SxSW 2010</title>
		<link>http://socialmediaclubhouse.com/2010/04/08/support-our-sxsw-2010-coverage/</link>
		<comments>http://socialmediaclubhouse.com/2010/04/08/support-our-sxsw-2010-coverage/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 12:08:30 +0000</pubDate>
		<dc:creator>Reposted By Author</dc:creator>
				<category><![CDATA[2010: SxSW]]></category>

		<guid isPermaLink="false">http://socialmediaclubhouse.com/2010/04/08/support-our-sxsw-2010-coverage/</guid>
		<description><![CDATA[This year we&#8217;ve given you exclusive coverage of SXSW interactive and music like you&#8217;ve never seen it before! With partnerships with the Social Media Clubhouse (#smch3) and Texas State University, we were able to give you an in-depth and exclusive look into the inner workings of SXSW Interactive including interviews and summits with some of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://socialmediaclubhouse.com/?attachment_id=19528" rel="attachment wp-att-19528"><img src="http://sxsw.kut.org/wp-content/uploads/2010/04/collage.gif" alt="" width="502" height="356" class="alignnone size-full wp-image-19528" /></a><br />
This year we&#8217;ve given you exclusive coverage of SXSW interactive and music like you&#8217;ve never seen it before! With partnerships with the Social Media Clubhouse (#smch3) and Texas State University, we were able to give you an in-depth and exclusive look into the inner workings of SXSW Interactive including interviews and summits with some of the most creative thinkers in emerging technologies. We provided you with exclusive performances from your favorite national and local acts, downloads, photos, exclusive interviews and behind the scenes looks, along with our own free no-badge required Day Showcases and our official SXSW showcases. Support all our efforts and help make next year&#8217;s KUT @ SXSW coverage even better by pledging your support to KUT now. </p>
<p>More than 85% of our operating budget comes from the community-individuals &#38; businesses like YOU. We can&#8217;t do it without you so please <a href="https://secure2.convio.net/kut/site/Donation2?2200.donation=form1&#38;df_id=2200">pledge your support today! </a></p>
<p align="left"><a class="tt" href="http://twitter.com/home/?status=Support+our+SXSW+2010+Coverage%21+http://cwe3i.th8.us" title="Post to Twitter"><img class="nothumb" src="http://sxsw.kut.org/wp-content/plugins/tweet-this/icons/tt-twitter.png" alt="Post to Twitter" /></a> <a class="tt" href="http://twitter.com/home/?status=Support+our+SXSW+2010+Coverage%21+http://cwe3i.th8.us" title="Post to Twitter">Tweet This Post</a></p>
<p>This article has been republished from the original source which can be found here <a href="http://sxsw.kut.org">KUT SXSW 2010</a></p>
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		<title>My Latest Inc Post – Bringing a Company Back from the Brink?</title>
		<link>http://socialmediaclubhouse.com/2010/03/31/my-latest-inc-post-%e2%80%93-bringing-a-company-back-from-the-brink/</link>
		<comments>http://socialmediaclubhouse.com/2010/03/31/my-latest-inc-post-%e2%80%93-bringing-a-company-back-from-the-brink/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 13:01:52 +0000</pubDate>
		<dc:creator>Reposted By Author</dc:creator>
				<category><![CDATA[2010: SxSW]]></category>

		<guid isPermaLink="false">http://socialmediaclubhouse.com/2010/03/31/my-latest-inc-post-%e2%80%93-bringing-a-company-back-from-the-brink/</guid>
		<description><![CDATA[Today I wrote about Wendy Tan White of Moonfruit, and how she helped bring her company back from the brink of disaster when investors pulled out earlier in the decade. I met White at the Social Media Clubhouse, where I stayed at SXSW. Moonfruit sponsored one of the summit events at the house.  (Note: As [...]]]></description>
			<content:encoded><![CDATA[<p>Today I wrote about Wendy Tan White of <a class="zem_slink" title="Moonfruit" rel="homepage" href="http://www.moonfruit.com/">Moonfruit</a>, and how she helped <a href="http://www.inc.com/howard-greenstein/bring-it-back-from-the-brink.html" target="_blank">bring her company back from the brink of disaster</a> when investors pulled out earlier in the decade.</p>
<p>I met White at the Social Media Clubhouse, where I stayed at <a class="zem_slink" title="SXSW" rel="homepage" href="http://sxsw.com/">SXSW</a>. Moonfruit sponsored one of the summit events at the house.  (<em>Note: As I disclosed in the Inc. piece, I received no specific compensation from Wendy or MoonFruit, and SMC is a filed-for non-profit.</em>)</p>
<p>Her story is really inspiring, as she had to take steps as radical as firing family members to keep the company solvent. I hope you enjoy the story.</p>
<div class="zemanta-pixie" style="margin-top: 10px;height: 15px"><a class="zemanta-pixie-a" title="Reblog this post [with Zemanta]" href="http://reblog.zemanta.com/zemified/cc414863-aafe-45c7-a376-014eb23507dd/"><img class="zemanta-pixie-img" style="border: none;float: right" src="http://img.zemanta.com/reblog_e.png?x-id=cc414863-aafe-45c7-a376-014eb23507dd" alt="Reblog this post [with Zemanta]" /></a><span class="zem-script more-related pretty-attribution"></span></div>
<div>
<h3>Related Posts:</h3>
<ul>
<li><a href="http://howardgreenstein.com/blog/archives/2010/03/1048.html" rel="bookmark">SMC Clubhouse brings Social Media Club people together</a></li>
<li><a href="http://howardgreenstein.com/blog/archives/2010/03/thrilled_to_participate_in_the_social_media_clubhouse_at_sxsw.html" rel="bookmark">Thrilled to Participate in the Social Media Clubhouse at SXSW</a></li>
<li><a href="http://howardgreenstein.com/blog/archives/2009/06/suffern_music_and_arts_festival.html" rel="bookmark">Suffern Music and Arts Festival</a></li>
<li><a href="http://howardgreenstein.com/blog/archives/2009/12/me_on_barely_digital.html" rel="bookmark">Me on Barely Digital</a></li>
<li><a href="http://howardgreenstein.com/blog/archives/2009/09/remembering_911.html" rel="bookmark">Remembering 9/11</a></li>
</ul>
</div>
<p>This article has been republished from the original source which can be found here <a href="http://howardgreenstein.com/blog">Howard Greenstein&#8217;s Website</a></p>
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		<title>Dinner Conversations at the House</title>
		<link>http://socialmediaclubhouse.com/2010/03/26/dinner-conversations-at-the-house/</link>
		<comments>http://socialmediaclubhouse.com/2010/03/26/dinner-conversations-at-the-house/#comments</comments>
		<pubDate>Sat, 27 Mar 2010 04:01:03 +0000</pubDate>
		<dc:creator>Jeremy Tanner</dc:creator>
				<category><![CDATA[2010: SxSW]]></category>

		<guid isPermaLink="false">http://socialmediaclubhouse.com/?p=433</guid>
		<description><![CDATA[What was dinner conversation like?  Glad you asked&#8230; UT: You don&#8217;t know the code to the gate! CO: There&#8217;s no sentrys. No barbed wire. Luckily you can shoot in the defense of property in Texas. NY: Can you really? CO: &#8216;Fraid so. If someone&#8217;s in your driveway, stealing your car stereo? Plug &#8216;em before they [...]]]></description>
			<content:encoded><![CDATA[<p>What was dinner conversation like?  Glad you asked&#8230;</p>
<blockquote><p>UT: You don&#8217;t know the code to the gate!</p></blockquote>
<blockquote><p>CO: There&#8217;s no sentrys. No barbed wire. Luckily you can shoot in the defense of property in Texas.</p></blockquote>
<blockquote><p>NY: Can you really?</p></blockquote>
<blockquote><p>CO: &#8216;Fraid so.  If someone&#8217;s in your driveway, stealing your car stereo? Plug &#8216;em before they even turn around.  Not saying that you SHOULD, It&#8217;s just nice to know that you CAN.</p></blockquote>
<blockquote><p>NY: How do you know these things man?</p></blockquote>
<blockquote><p>CO: Business law. Which is funny, because guns aren&#8217;t really business, but&#8230;</p></blockquote>
<blockquote><p>UT: Anything that require shooting someone is my business.</p></blockquote>
<blockquote><p>CO: Utah is kinda gun happy, no?</p></blockquote>
<blockquote><p>UT: Yep, cause there&#8217;s so many.. Salt Lake is really the only major city, after that your talking country bumpkins&#8230; So gun laws are&#8230;</p></blockquote>
<blockquote><p>CO: Country bumpkins? Yeah, like, not getting eaten by bears is Sooo pedestrian.</p></blockquote>
<blockquote><p>UT: Um, mountain lions, thanks.</p></blockquote>
<p>Yep&#8230; East meets West&#8230; Well, Rocky Mountains anyway&#8230;</p>
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		<title>KUT Live @ The Social Media Clubhouse presents: Hilary York (acoustic performance)</title>
		<link>http://socialmediaclubhouse.com/2010/03/25/kut-live-the-social-media-clubhouse-presents-hilary-york-sxsw-acoustic-performance/</link>
		<comments>http://socialmediaclubhouse.com/2010/03/25/kut-live-the-social-media-clubhouse-presents-hilary-york-sxsw-acoustic-performance/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 15:46:22 +0000</pubDate>
		<dc:creator>Reposted By Author</dc:creator>
				<category><![CDATA[2010: SxSW]]></category>

		<guid isPermaLink="false">http://socialmediaclubhouse.com/2010/03/25/kut-live-the-social-media-clubhouse-presents-hilary-york-sxsw-acoustic-performance/</guid>
		<description><![CDATA[Hilary York kicked off the epic events at the Social Media Clubhouse (#smch3) during SXSW Interactive 2010 with a fantastic acoustic set on the lake. She was an instant hit with the house guests who were in awe of her honest lyrics and straightforward sound. Check out the slide show from her performance and read [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://socialmediaclubhouse.com/?attachment_id=19443" rel="attachment wp-att-19443"><img src="http://sxsw.kut.org/wp-content/uploads/2010/03/IMG_0355-590x393.jpg" alt="" width="590" height="393" class="alignnone size-medium wp-image-19443" /></a><br />
Hilary York kicked off the epic events at the Social Media Clubhouse (#smch3) during SXSW Interactive 2010 with a fantastic acoustic set on the lake. She was an instant hit with the house guests who were in awe of her honest lyrics and straightforward sound. Check out the slide show from her performance and read more about Hilary below and stay tuned for video from her performance. </p>
</p>
<p><strong>Hilary York-Bio</strong></p>
<p>In a way, we have David Bowie to thank for Hilary York’s delightful sophomore album In the Dark, to be released Aug. 27, 2009, on Hey…Miau! Records. York came from a musical family; her parents had owned a record store before she joined them. She’s always been talented, singing for her family, taking piano lessons, writing poems from a very young age. As a young girl, she lived in America, Germany, Bolivia, and Australia, so there wasn’t much opportunity to see live music, just the occasional artist on live television and  many music videos. But when Bowie appeared on local television, performing an oldie, his first hit “Space Oddity,” the young girl was hooked. She knew then and there that she wanted to write and sing, and her ambition to be the next Richard Pryor got tabled.</p>
<p>York spent time in Europe and practiced her songwriting, graduated college, and eventually settled in Austin, Texas, where her musical career took root. After years of songwriting, her debut album The Moon was released in 2006, and garnered her a lot of local attention, along with showcases at SXSW and regular weekly club residencies.</p>
<p>With the release of In The Dark, Hilary York’s songwriting and singing have reached new heights. The record was produced by York with her musical foil Kullen Fuchs, a classically trained multi-instrumentalist. Featured on the record are an all-star group of local musicians. Among them are: Scrappy Jud Newcomb, one of the best guitarists in a town full of guitar players; Ian Moore, a former Austinite, and an outstanding guitarist and singer; Gene Kurtz, bassist with Dale Watson’s first-rate country band; Joey Shuffield, drummer of Austin hitmakers Fastball; and Julie Lowery, York’s long-time singing partner.</p>
<p>But it’s her songwriting and singing which have taken a significant leap. Listen to the warm confessional sound of album opener “Jaded,” which turns into a horn-driven rocker. “I Look For You” is an instant grabber, a catchy heartfelt country shuffle. “Carnival” is a jazzy blues, perfectly suited for a smokey late-night club. “Cover Me Up” is a seductive, radio-ready hook-filled hit to be. York also includes her first-ever recorded cover, Randy Newman’s “Baltimore,” which she first heard and fell in love with on a 1987 Nina Simone album (a big influence, not to mention which York’s father has lived in the city for a long time, so there’s personal relevance too). Intimate, confessional, warm, sexy and sassy, that’s Hilary York’s In The Dark. We hope it’s going to be a new favorite of yours, too, like it has for us. </p>
<p><a href="http://www.hilaryyork.com/">Website</a> * <a href="http://www.myspace.com/hilaryyork">Myspace</a></p>
<p align="left"><a class="tt" href="http://twitter.com/home/?status=KUT+Live+%40+The+Social+Media+Clubhouse+presents%3A+Hilary+York+%28SXSW+acoustic+performance%29+http://dpghp.th8.us" title="Post to Twitter"><img class="nothumb" src="http://sxsw.kut.org/wp-content/plugins/tweet-this/icons/tt-twitter.png" alt="Post to Twitter" /></a> <a class="tt" href="http://twitter.com/home/?status=KUT+Live+%40+The+Social+Media+Clubhouse+presents%3A+Hilary+York+%28SXSW+acoustic+performance%29+http://dpghp.th8.us" title="Post to Twitter">Tweet This Post</a></p>
<p>This article has been republished from the original source which can be found here <a href="http://sxsw.kut.org">KUT SXSW 2010</a></p>
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		<title>Photo Essay: The Social Media Clubhouse during South By Southwest 2010 in Austin, Texas</title>
		<link>http://socialmediaclubhouse.com/2010/03/24/photo-essay-the-social-media-clubhouse-during-south-by-southwest-2010-in-austin-texas/</link>
		<comments>http://socialmediaclubhouse.com/2010/03/24/photo-essay-the-social-media-clubhouse-during-south-by-southwest-2010-in-austin-texas/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 05:03:12 +0000</pubDate>
		<dc:creator>Kristie Wells</dc:creator>
				<category><![CDATA[2010: SxSW]]></category>
		<category><![CDATA[austin]]></category>
		<category><![CDATA[photo essay]]></category>
		<category><![CDATA[smch3]]></category>
		<category><![CDATA[social media clubhouse]]></category>

		<guid isPermaLink="false">http://socialmediaclubhouse.com/?p=426</guid>
		<description><![CDATA[One of the benefits of having a stellar photographer in the house with us is watching him produce a great summary of our two week adventure, also known as The Social Media Clubhouse: Austin 2010. Thank you Kris. I absolutely love how you were able to catch so many moments of our trip. The party [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://socialmediaclubhouse.com/blog/wp-content/uploads/2010/03/SxSW2010PartyBus.jpg"><img class="size-medium wp-image-428 aligncenter" style="margin-top: 8px; margin-bottom: 8px; border: 8px solid black;" title="SxSW2010PartyBus" src="http://socialmediaclubhouse.com/blog/wp-content/uploads/2010/03/SxSW2010PartyBus-300x200.jpg" alt="" width="300" height="200" /></a></p>
<p>One of the benefits of having a <a href="http://twitter.com/kk">stellar photographer</a> in the house with us is watching him produce a great summary of our two week adventure, also known as The Social Media Clubhouse: Austin 2010.</p>
<p>Thank you Kris. I absolutely love how you were able to catch <a href="http://bit.ly/bHmnaV">so many moments</a> of our trip. The party bus. The summits. Hanging out. Musical performances. CoWorking. <a href="http://www.flickr.com/photos/kk/4434496265/">Bonding</a>. ::awesome::</p>
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		<title>Social Media Clubhouse featured in LA Weekly</title>
		<link>http://socialmediaclubhouse.com/2010/03/23/social-media-clubhouse-featured-in-la-weekly/</link>
		<comments>http://socialmediaclubhouse.com/2010/03/23/social-media-clubhouse-featured-in-la-weekly/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 00:58:47 +0000</pubDate>
		<dc:creator>Kristie Wells</dc:creator>
				<category><![CDATA[2010: SxSW]]></category>
		<category><![CDATA[la weekly]]></category>
		<category><![CDATA[smch3]]></category>
		<category><![CDATA[social media clubhouse]]></category>
		<category><![CDATA[techzulu]]></category>

		<guid isPermaLink="false">http://socialmediaclubhouse.com/?p=413</guid>
		<description><![CDATA[Nice interview by Melissa Jun Rowley from the LA Weekly who caught up with TechZulu host and Social Media Clubhouse Daily Recapper, Amanda Coolong, giving readers a great view into the activities (and shenanigans!) that took place at the Social Media Clubhouse during SxSW 2010. &#8212;&#8211; &#8220;&#8230;places like the Social Media Clubhouse will become increasingly [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://su.pr/2MmGU7">Nice interview</a> by <a href="http://twitter.com/melissarowley">Melissa Jun Rowley</a> from the LA Weekly who caught up with TechZulu host and Social Media Clubhouse Daily Recapper, <a href="http://twitter.com/acoolong">Amanda Coolong</a>, giving readers a great view into the activities (and shenanigans!) that took place at the Social Media Clubhouse during SxSW 2010. <a href="http://socialmediaclubhouse.com/blog/wp-content/uploads/2010/03/Screen-shot-2010-03-23-at-5.37.32-PM.png"><img class="alignright size-medium wp-image-415" title="SMCH3-Daily" src="http://socialmediaclubhouse.com/blog/wp-content/uploads/2010/03/Screen-shot-2010-03-23-at-5.37.32-PM-300x225.png" alt="SMCH3-Daily" width="300" height="225" /></a></p>
<p><strong>&#8212;&#8211;</strong></p>
<p><strong>&#8220;&#8230;places like the <a href="http://www.socialmediaclubhouse.com">Social Media Clubhouse</a> will become increasingly valuable for maintaining an environment for deeper conversation, co-working, networking and the like.&#8221; </strong></p>
<p><strong>&#8212;&#8211;<br />
</strong></p>
<p>I am thrilled so many people were able to come by the Clubhouse during SxSW and this is absolutely something <a href="http://twitter.com/chrisheuer">Chris</a> and I will continue to do. The houses may not all be as decadent as this one was in Austin (there were days I felt like wrapping the $12k couch in plastic to protect it), but the core idea of bringing smart people together to live and work under the same roof while creating interesting content and sharing their experiences with one another is something we wholly believe in (and ties perfectly into our work with <a href="http://www.socialmediaclub.org">Social Media Club</a>).</p>
<p>Stay tuned folks&#8230;we are just getting warmed up.</p>
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		<title>Maximum Engagement Summit: Understanding the Social Media Multiplier</title>
		<link>http://socialmediaclubhouse.com/2010/03/23/maximum-engagement-summit-understanding-the-social-media-multiplier/</link>
		<comments>http://socialmediaclubhouse.com/2010/03/23/maximum-engagement-summit-understanding-the-social-media-multiplier/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 23:29:56 +0000</pubDate>
		<dc:creator>Kristie Wells</dc:creator>
				<category><![CDATA[2010: SxSW]]></category>
		<category><![CDATA[awareness inc]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[maximum engagement summity]]></category>
		<category><![CDATA[smc summit]]></category>
		<category><![CDATA[social media clubhouse]]></category>
		<category><![CDATA[social media multiplier]]></category>

		<guid isPermaLink="false">http://socialmediaclubhouse.com/?p=378</guid>
		<description><![CDATA[What does Maximizing Engagement mean? Industry experts, David Meerman Scott, Eric Qualman, David Carter, Chris Heuer, Paul Gillin, Mike Lewis, Brian Solis and Peter Fasano gathered Sunday afternoon to share their insights and share examples of brands using the Social Media tools to engage with their customers. &#8212;&#8211; I think they could have talked for [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://socialmediaclubhouse.com/blog/wp-content/uploads/2010/03/Screen-shot-2010-03-23-at-4.44.09-PM1.png"><img class="alignright size-medium wp-image-407" title="Maximum_Engagement_Summit" src="http://socialmediaclubhouse.com/blog/wp-content/uploads/2010/03/Screen-shot-2010-03-23-at-4.44.09-PM1-300x167.png" alt="Maximum_Engagement_Summit" width="300" height="167" /></a></p>
<p>What does Maximizing Engagement mean? Industry experts, <a href="http://twitter.com/dmscott">David Meerman Scott</a>, <a href="http://www.socialnomics.net/">Eric Qualman</a>, <a href="http://twitter.com/dkrcarter">David Carter</a>, <a href="http://twitter.com/chrisheuer">Chris Heuer</a>, <a href="http://twitter.com/pgillin">Paul Gillin</a>, <a href="http://twitter.com/bostonmike">Mike Lewis</a>, <a href="http://twitter.com/briansolis">Brian Solis</a> and <a href="http://twitter.com/pfasano">Peter Fasano</a> gathered Sunday afternoon to share their insights and share examples of brands using the Social Media tools to engage with their customers.</p>
<p>&#8212;&#8211;</p>
<p>I think they could have talked for hours on this topic, so for now, get a little taste with this 58 minute clip. The internet conveniently died about 10 minutes before the end of the Summit, but we have the balance on hard tape we are currently having edited and will post once available.</p>
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<p>A couple key takeaways:</p>
<ul>
<li>Paul Gillin: Early findings in a research report he is working on with Awareness finds companies are getting comfortable with the tools and expanding their reach, however, there does not seem to be a standard for determining ROI across any of them.</li>
<li>Peter Fasano: Produce content authentically. Do not be who you think you need to be, be who you are.</li>
<li>David Carter: Don&#8217;t try to use all the tools at once. Start slow and add to your &#8216;portfolio&#8217; as you can manage. Looks bad if you have an account somewhere, but no one is there monitoring and maintaining it.</li>
<li>Chris Heuer: It is not about your time commitment, but about your commitment over time.</li>
</ul>
<p>I think my favorite moment of the day was when David Meerman Scott asked that we stop using Dell, Zappos and Comcast as the case studies de jour. We totally agree more examples need to be shared and I am glad he threw the gauntlet down so we all benefit from new stories and experiences. So here we go&#8230;<strong>throwing the baton back to this fine group of men and will ask them each to share ONE company they feel is doing a great job using the tools to engage with their customers. </strong>David, Eric, David, Chris, Paul, Mike, Brian and Peter &#8211; please provide this in the comments below. ::all eyes on you now::</p>
<p>Our heartfelt thanks to <a href="http://twitter.com/cmajor">Christine Major</a> and the folks at <a href="http://twitter.com/awarenessinc">Awareness, Inc.</a> who sponsored the summit and assisted us in bringing this great group of industry leaders to the <a href="http://www.socialmediaclubhouse.com">Clubhouse</a>. This is a meaty topic for sure and we will work on putting together the Maximum Engagement Summit, Part II (this time will be with all women just to balance it out). <img src='http://socialmediaclubhouse.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<item>
		<title>Social Media Clubhouse during SXSW 2010</title>
		<link>http://socialmediaclubhouse.com/2010/03/23/social-media-clubhouse-sxsw-2010/</link>
		<comments>http://socialmediaclubhouse.com/2010/03/23/social-media-clubhouse-sxsw-2010/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 21:06:07 +0000</pubDate>
		<dc:creator>Reposted By Author</dc:creator>
				<category><![CDATA[2010: SxSW]]></category>

		<guid isPermaLink="false">http://socialmediaclubhouse.com/2010/03/23/social-media-clubhouse-sxsw-2010/</guid>
		<description><![CDATA[A night of karaoke on the bus, partying off the bus and nearly getting attacked by a bear at Mohawk Media Temple, left nothing to be desired and lifelong friends that I can&#8217;t wait to see next year. Thank you all for my first time to Austin and SXSW was memorable and inspiring! I can [...]]]></description>
			<content:encoded><![CDATA[<p>A night of karaoke on the bus, partying off the bus and nearly getting attacked by a bear at Mohawk Media Temple, left nothing to be desired and lifelong friends that I can&#8217;t wait to see next year. Thank you all for my first time to Austin and SXSW was memorable and inspiring! I can honesty say nothing was better than &#8220;co-working&#8221; in the kitchen with 12 peeps on laptops talking to themselves and yet deemed as one force to be reckoned with.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kolemusic.wordpress.com&amp;blog=12305169&amp;post=64&amp;subd=kolemusic&amp;ref=&amp;feed=1" />
<p>This article has been republished from the original source which can be found here <a href="http://kolemusic.wordpress.com">Kolemusic&#8217;s Blog</a></p>
]]></content:encoded>
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		<title>Social Media Clubhouse on Gowalla [Flickr]</title>
		<link>http://socialmediaclubhouse.com/2010/03/23/social-media-clubhouse-on-gowalla-flickr/</link>
		<comments>http://socialmediaclubhouse.com/2010/03/23/social-media-clubhouse-on-gowalla-flickr/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 04:35:34 +0000</pubDate>
		<dc:creator>Reposted By Author</dc:creator>
				<category><![CDATA[2010: SxSW]]></category>

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		<description><![CDATA[kk+ posted a photo: This article has been republished from the original source which can be found here Vancouver Photographer, Web Strategist &#38; Creative Director]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/people/kk/">kk+</a> posted a photo:</p>
<p><a href="http://www.flickr.com/photos/kk/4458412393/" title="Social Media Clubhouse on Gowalla"><img src="http://farm5.static.flickr.com/4048/4458412393_7198cdc048_m.jpg" width="240" height="174" alt="Social Media Clubhouse on Gowalla" /></a></p>
<p><img src="http://feeds.feedburner.com/~r/kk/~4/ur4U7eGby-I" height="1"/>
<p>This article has been republished from the original source which can be found here <a href="http://www.kriskrug.com">Vancouver Photographer, Web Strategist &amp; Creative Director</a></p>
]]></content:encoded>
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