Chris Heuer recaps the events from the night before and interviews Joe Fernandez CEO of Klout and and Ryan Holmes Founder of Hootsuite. The three talk about SxSWi, what the weekend events hold, and why they come to SxSWi every year. Joe talks about how SxSWi is like a “nerd spring break” for him. He [...]
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SMCH6: Two Steps at a Time Social Initiative
Rubén Cantú Founder of Core Media Enterprises interviews Founder of VOS and Two Steps at a Time, José Alejandro about his eco-friendly effort to make an impact on the planet. VOS is a company based in Guatemala that makes sandals out of natural rubber from rubber tree plants. The sandals are made with natural raw materials and [...]
SMCH6: Citizen Journalism with Chris Heuer and David Cohn
With people turning away from print newspapers to online news sources, journalists are being forced to find new ways to get their stories told. Blogs, websites, and social media are the new tools for a journalist rather than a piece of paper and a pen. Chris Heuer talks with David Cohn from Spot.us about the [...]
SMCH6: 99 Questions and Viral Ain’t One of Them with Paul Iannacchino
How do I make this video, post or picture viral seems to be more important to some rather than the actual content. Paul Iannacchino from Definition 6 shares his tips for making an authentic video that can be a success. Paul kicks off the panel by sharing the Coca Cola Happiness Machine which was a [...]
SMCH6: Chris Heuer Interviews Ask.com CEO, Doug Leeds
Do you remember this little website called “Ask Jeeves?” Well the “Jeeves” may have drop, but the “ask” is still answering questions and holding its space in cyber world. Chris Heuer interviews Ask.com CEO Doug Leeds about what makes this search engine different from others. Doug starts off the interview by explaining most people use [...]
SMCH6: Kill the Save Button presented by Jordan Kasper
If you think you’ve read the name of this panel wrong, think again. Yes, there is someone out there who believes the save button needs to be destroyed–and it’s not Darth Vader. Jordan Kasper from Mobile Campaign talks about the end of the save button. Jordan has been a web developer for 15 years and [...]
SMCH6: Kristie Wells Interviews Tom Baum Founder of Homeless Coach
President of Social Media Club, Kristie Wells, interviews founder of homelesscoach.org Tom Baum about his dedication to help the homeless. Homeless Coach provides a way for the homeless to get involved with social networking and build communities for themselves. Tom began working with the homeless while installing video cameras on the vans for Mobile Loaves and [...]
SMCH6: How Social Media Managers can Harness Free Resources
Social media managers face many challenges when first starting out. Jake Wengroff from Frost & Sullivan helps ease the stress of finding credible online sources for new social media managers. Jake discusses with Jen Reeves from the Missouri School of Journalism about the numerous free websites that can analyze your social media footprint online. These [...]
SMCH6: Keeping Co-Workers in Line, Online.
Julie Yamamoto from CMD and Kelly Feller from Intel discuss setting rules and guidelines for social media in the workplace. Three years ago, Kelly and her team created social media guidelines for employees at Intel. Many employers have used these rules as templates for their own companies and businesses. Kelly explains that when companies set [...]
SMCH6: Chris Heuer Interviews Lucretia Pruitt
Chris Heuer interviews founder of the Social Joint, Lucretia Pruitt, about how easily people can say they’re a part of a brand and do some major damage. Lucretia tells a story about a mommy blogger posing as an employee for Toyota and claimed the company wanted her to violate a few FTC regulations. The story [...]
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