I recently interviewed Andy Dixon and Brett Henley of i am convited at Social Media Clubhouse 9 during SxSW.

I’ve known Andy and Brett for a few years and our friendship began while we participated in an event for the nonprofit Andy was affiliated with, which helped develop a brand new website and marketing collateral to support their expansion.

Andy has since moved on from the nonprofit and is working with Brett to share a deeper dive into his story which is that of an ex-felon with 27 years served in the TN prison system. i am convicted, their storytelling project, uses a blog to transparently share Andy’s story – including full chapters, photo, video and more.

“We’re experimenting with redefining the map lines of independent storytelling,” says Brett.

Andy and Brett share about their goals in attending SxSW and their current Kickstarter campaign to help bring awareness to generational incarceration by sharing Andy’s story.

View the full interview below,

Connect with Andy on Twitter, @andydixn  and Brett, @bretthenley or visit http://www.iamconvicted.com/.

Lucretia Pruitt, Shelly Kramer and Maya Bisineer joined us at Social Media Clubhouse 9 in Austin to discuss “Leveraging Moms as a 360 Dev Cycle to Better Your Social App & User Base.”

“Moms rule the Internet. No, really. The studies show that Moms are a powerful user demographic online. Digital-Moms have their own communities, their own social networks, and their own online behaviors. They are also raising tomorrow’s consumers and exert control over access and spending of the coveted online tweens & teens markets. But despite all of that, it seems as though they are an afterthought when it comes to the initial design most sites. From experience wearing hats on the tech/dev side, the Digital-Mom side, and the Social Media side — I’ve developed a few bullet points you can use (or hand to your dev or designer) to help you tap into the huge but paradoxically hard to attract Digital-Moms market. But it’s going to go fast — so stay light on your feet and try to dodge the bullet points!” via Lucretia.

Lucretia, Shelly and Maya go on to share best practices for brands when approaching the mom community including,

Do’s:

1. Look to develop long-term partnerships.

2. Remember brands, you’re pitching them so do your homework. Not all mom networks are created equal, some have different passions that unite them.

3. Mom bloggers are educated and business savvy, so “respect their professional abilities,” says Shelly.

4. Have a compensation plan prepared, and no, a $20 Starbucks card will not suffice.

Check out the full interview with Lucretia, Shelly and Maya to learn how brands can be more effective in building relationships with mommy bloggers,

Follow our guests on Twitter,

@LucretiaPruitt

@ShellyKramer

@ThinkMaya

SMC Co-Founder and Chairman, Chris Heuer Interviewed Bjorn Falkevik about his first SxSW Interactive Festival experience and his tips on video content production from Social Media Clubhouse 9 in Austin, TX.

Bjorn founded Studio Bronx, in an effort to actively engage users around video content in Sweden. On top of Studio Bronx, Bjorn designs, produces and manages social media for clients.

Chris asks for Bjorn’s top video production tips,

1. Use real-time video tools like Ustream.

2. Give interviewers and guests an incentive to spread the word!

3. “Packaging” – Develop strong descriptions to sell the viewer on why they should watch & add links and this is also great for SEO.

4. Solid Title – Explain the video effectively.

5. Add Commentary – Answer your two cents and share why should users watch the video.

Watch the full interview with Bjorn of Studio Bronx below,

Learn more about Bjorn here, http://fkdv.se/bjornfalkevik/.

Michael Margolis and Kahlil Ashanti join Social Media Clubhouse 9 in Austin, TX to discuss “Character Building As an Attention Magnet.”

“Lets skip over the bluster and the bragging of social media storytelling. Instead, lets talk about the kinds of stories that get people’s respect and attention. When you think of the leading voices who are crushing it online, their influence seems almost effortless. Because you feel like you’ve known them forever. What’s the secret? They’ve developed a style of personal narrative that reveals more of who they are and how they think, to the point of death-defying vulnerability. So lets talk about developing your own storytelling mojo for greater recognition and playing on a bigger stage.”

Learn how to improve your storytelling mojo from the pros, Michael Margolis and Kahlil Ashanti by watching the full session below,

Connect with Michael on Twitter @getstoried and Khali @kahlilashanti or follow their SxSW session hashtag #sxstorymojo.

Jennifer Navarrete interviewed Adam Berke of AdRoll to discuss Retargeting & Privacy at Social Media Clubhouse 9 from the IBM Future of Social Lounge at SxSW.

Berke says “Retargeting in it’s simplest form and traditionally speaking, is the simple act of marketing to people who have already been to your website or display a certain action and tailoring messaging to that person based on that action.” Adam says this is an extremely marketing channel since users have already expressed interest in your brand.

Marketers have a “treasure trove” of data on their website and have the ability to leverage that data to market to existing users to build loyalty.

Retargeting does bring about some privacy issues but Adam says AdRoll is extremely concerned about user privacy and their service doesn’t collect identifying data but rather anonymous information collected by the browser. The last thing they want to do is display ads to a user who doesn’t want to see them, “that’s just bad marketing.”

Learn how AdRoll is investing in data and helping marketers become more effective by watching the full interview below,

To learn more about AdRoll visit, http://www.adroll.com/ or connect with Adam on Twitter, @adamberke.

Social Media Club Chairman and Co-Founder, Chris Heuer interviewed Chris Kieff, Business Development Manager at Sprinklr at Social Media Clubhouse 9 in Austin, TX.

Sprinklr is a full-service social media monitoring platform aimed at enterprise level brands and agencies who require an easy tool to allow for scale.

“Sprinklr was founded on the core idea that it is not only possible for large enterprises to successfully adapt to the realities of a world dominated by mobile, social, and network-empowered customers, but to also dramatically thrive in it.”

Kieff shares some of the enterprise brands that have engaged and scaled with social media monitoring tools like Sprinklr.

Kieff says there is an ROI for every brand and stresses the importance of standarizing efforts to empower all employees.

Heuer asks Kieff, “How are we doing to deal with engagement on a larger level?” Kieff shares that at large scales, automation is key.

Check out the full interview with Chris Kieff of Sprinklr below,

To learn more about Sprinklr visit, http://sprinklr.com/.

Our very own Caitlin Muir had the chance to meet The Austin Grand Prix Founders, Kevin and Kerri Olsen at Social Media Clubhouse 9 last week during SxSW.

Siblings Kevin and Kerri share how their enthusiasm for technology and Formula One motivated them to launch The Austin Grand Prix, which is now an established news resource for the brand new track being built in Austin, slated for a November 2012 opening.

Kevin compares Formula One to the Super Bowl of motorsports and shares why F1 is so important to the City of Austin, as its expected to bring hundreds of thousands of dollars into the local economy.

Check out the full interview with The Austin Grand Prix below,

Congrats to The Austin Grand Prix team who recently received “2012 Overall Winner” from The Statesman Social Media Awards.

Connect with The Austin Grand Prix team on their site, Twitter or Facebook.

Conor Roche and Robert Matney joined Jessica Murray at Social Media Clubhouse 9 in the IBM Future of Social Lounge in Austin last week to discuss their SxSW Panel, Performance and Technology: Keeping Arts Alive.

“The survival of arts and cultural activities has never been more crucial, nor more in jeopardy. This survival will rely on illustrating relevance and increasing accessibility via digital delivery, including affordable real-time broadcast and methods that support interactivity.” via Robert Matney

Conor and Robert share great examples of arts organizations leveraging technology to recruit talent to performing full shows virtually.

You can connect with Conor on Twitter @ConorRoche or Robert @RMatney.

Beth Ward of Fleishman-Hillard, along with Brian Batchelder, Steven Bauer and Justin Goldsborough joined us at Social Media Clubhouse 9 from the IBM Future of Social Lounge at SxSW last week and shared with us how they’re using social tools to find the right candidates. Their session “I’m On LinkedIn & Twitter – Why Won’t You Hire Me” highlights tips and techniques on how candidates can leverage social media tools to make themselves stand out across the piles of resumes received.

Did you know, every 30 seconds a recruiter sends out a tweet that is retweeted multiple times with the latest opportunity?

In this Core Conversation we will examine different social networks and investigate how job seekers or casual lookers can uncover opportunities. We’ll also cover how recruiters use the Internet, job boards, professional organizations, conferences, speaking engagements and referrals to find candidates.

You can find all the panelists on Twitter,  @BethWardPR, @StevenBauer, @B_Batchhelder & @JGoldsborough.

Caitlin Muir Interviews Jason Illian, Founder of Bookshout at Social Media Clubhouse 9 from the IBM Future of Social Lounge at SxSW.

Bookshout is a collaborative e-reading platform which allows authors, celebrities, friends & colleagues to read a book and share notes & feedback with each other in real-time.

One really effective way Jason sees Bookshout being used is by educators. Imagine a teacher being able to  share notes and create conversation around certain content in textbooks.  This creative approach to a virtual book club allows readers to participate in conversation, ask questions, provide feedback and more all from the ease of their mobile app. Bookshout also allows video content to be displayed from the app, so imagine your book review in video format? Almost makes me want to go back to High School.

Jason says “Books are not sexy,” but this quality content makes it easy for people engage around something they’re already accessing all the time.

Learn more about Bookshout and the revolutionary way they’re approaching digital publishing & collaborative tools,

The Bookshout App is available on iPad in the coming weeks, and on Android and web shortly after.

Check out more information at http://bookshout.com/.